Insights
Practical writing on paid media, SEO, GEO, CRO, and what's actually working across ecommerce, coaching, and service businesses.
Generative engine optimization (GEO) is the practice of making your business visible in AI-generated answers, not just traditional search results. Here's what it means for Eugene and Bend service businesses.
Up to 60% of calls to home service businesses go unanswered. 80% of those callers never try again. Here's what that math means for your monthly revenue, and how to stop the bleed.
Most Google Ads accounts for Eugene home service businesses are wasting 30-50% of their budget on bad keyword matches, broken tracking, and landing pages that don't convert. Here's what to fix.